Antecedents of brand hate in the fast food industry

Autor:	Hashim, Sharizal, Kasana, Sheraz
Zdroj:	Spanish Journal of Marketing -ESIC, 2019, Vol. 23, Issue 2, pp. 227-248.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SJME-10-2018-0047 Zobrazit plný text záznamu