How do consumers evaluate products in virtual reality? A literature review for a research agenda
| Autor: | Branca, Generoso, Marino, Vittoria, Resciniti, Riccardo |
|---|---|
| Zdroj: | Spanish Journal of Marketing -ESIC, 2023, Vol. 28, Issue 3, pp. 356-380. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|