Increasing customer loyalty through customer engagement in the retail banking industry

Autor:	Monferrer, Diego, Moliner, Miguel Angel, Estrada, Marta
Zdroj:	Spanish Journal of Marketing -ESIC, 2019, Vol. 23, Issue 3, pp. 461-484.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SJME-07-2019-0042 Zobrazit plný text záznamu