Factors affecting consumers’ willingness to buy private label brands (PLBs) : Applied study on hypermarkets

Autor:	Mostafa, Rasha H.A., Elseidi, Reham I.
Zdroj:	Spanish Journal of Marketing -ESIC, 2018, Vol. 22, Issue 3, pp. 338-358.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SJME-07-2018-0034 Zobrazit plný text záznamu