Utilitarian, hedonic, and self-esteem motives in online shopping

Autor:	Indrawati, Indrawati, Ramantoko, Gadang, Widarmanti, Tri, Aziz, Izzatdin Abdul, Khan, Farhat Ullah
Zdroj:	Spanish Journal of Marketing -ESIC, 2022, Vol. 26, Issue 2, pp. 231-246.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SJME-06-2021-0113 Zobrazit plný text záznamu