Impulse buying behaviour: an online-offline comparative and the impact of social media

Autor:	Aragoncillo, Laura, Orus, Carlos
Zdroj:	Spanish Journal of Marketing -ESIC, 2018, Vol. 22, Issue 1, pp. 42-62.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SJME-03-2018-007 Zobrazit plný text záznamu