MUJI’s way to build a global brand: integrating value communication into product and store development
| Autor: | Isomura, Kazuhito, Huang, Pei-Yuh |
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| Přispěvatelé: | authors### Pei-Yuh Huang |
| Zdroj: | Strategic Direction, 2016, Vol. 32, Issue 4, pp. 8-11. |
| Databáze: | Emerald Insight |
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