More than the name : Influencing consumer habits through brand experiences

Zdroj:	Strategic Direction, 2024, Vol. 40, Issue 10, pp. 42-43.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SD-10-2024-0223 Zobrazit plný text záznamu