Exploring newsjacking as social media–based ambush marketing

Autor:	Burton, Nicholas, McClean, Cole
Zdroj:	Sport, Business and Management: An International Journal, 2020, Vol. 11, Issue 2, pp. 143-163.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SBM-12-2019-0116 Zobrazit plný text záznamu