Merchandise sales rank in professional sport : Purchase drivers and implications for National Hockey League clubs

Autor:	Norm O'Reilly, George Foster, Ryan Murray, Carlos Shimizu
Zdroj:	Sport, Business and Management: An International Journal, 2015, Vol. 5, Issue 4, pp. 307-324.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SBM-10-2012-0044 Zobrazit plný text záznamu