Analysis of price bundling and framing: the impact of availability and discount messaging

Autor:	Won, Misun, Shapiro, Stephen L.
Zdroj:	Sport, Business and Management: An International Journal, 2021, Vol. 11, Issue 5, pp. 493-514.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SBM-09-2020-0093 Zobrazit plný text záznamu