Unlocking advertising, activation and sponsorship in an emerging market : The case of Beijing Olympics
| Autor: | Sten Söderman, Harald Dolles |
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| Přispěvatelé: | Dr Mathieu Winand and Professor Harald Dolles |
| Zdroj: | Sport, Business and Management: An International Journal, 2015, Vol. 5, Issue 5, pp. 472-492. |
| Databáze: | Emerald Insight |
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