Outsourcing sports sponsorship activities: a multi-theoretical approach

Autor:	Dietl, Helmut M., Özdemir, Anil, Schweizer, Nicolas
Zdroj:	Sport, Business and Management: An International Journal, 2017, Vol. 7, Issue 1, pp. 77-96.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SBM-09-2014-0041 Zobrazit plný text záznamu