Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise

Autor:	M. Phillips, Joan, I. Roundtree, Robert, Kim, DaeHyun
Zdroj:	Sport, Business and Management: An International Journal, 2014, Vol. 4, Issue 1, pp. 71-87.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SBM-08-2011-0069 Zobrazit plný text záznamu