The challenge of renewing a varsity sport brand: a mixed-methods approach
| Autor: | Richelieu, André, Gavrila, Simona, Sercia, Pierre |
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| Zdroj: | Sport, Business and Management: An International Journal, 2023, Vol. 13, Issue 4, pp. 431-449. |
| Databáze: | Emerald Insight |
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