An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection

Autor:	Finn, Adam, Kayande, Ujwal
Zdroj:	Measurement in Marketing
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/S1548-643520220000019009 Zobrazit plný text záznamu