Big and Lean is Beautiful: A Conceptual Framework for Data-based Learning in Marketing Management
| Autor: | Soyer, Emre, Pauwels, Koen, Seggie, Steven H. |
|---|---|
| Zdroj: | Marketing in a Digital World |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Soyer, Emre, Pauwels, Koen, Seggie, Steven H. |
|---|---|
| Zdroj: | Marketing in a Digital World |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|