Integrating risk literacy into brand management
| Autor: | Florea, Dorian-Laurentiu, Munteanu, Claudiu-Catalin, Postoaca, Alexandra-Elena |
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| Zdroj: | Review of International Business and Strategy, 2016, Vol. 26, Issue 2, pp. 204-218. |
| Databáze: | Emerald Insight |
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