The effectiveness of celebrity endorsement in aspiring new celebrities : Examining the effects of brand, congruence, charisma and overexposure

Autor:	Freire, Otávio, Quevedo-Silva, Filipe, Senise, Diego, Scrivano, Pedro
Zdroj:	RAUSP Management Journal, 2018, Vol. 53, Issue 3, pp. 289-303.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/RAUSP-04-2018-011 Zobrazit plný text záznamu