Exploring new-product selling challenges in the FMCG sector: a qualitative method approach

Autor:	Sharma, Archana, Sagar, Mahim
Zdroj:	Qualitative Market Research: An International Journal, 2023, Vol. 26, Issue 5, pp. 494-533.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/QMR-12-2021-0153 Zobrazit plný text záznamu