Assessing visual survey protocols to capture brand-related emotional insights

Autor:	Ganassali, Stéphane, Matysiewicz, Justyna
Zdroj:	Qualitative Market Research: An International Journal, 2018, Vol. 21, Issue 1, pp. 2-17.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/QMR-09-2016-0080 Zobrazit plný text záznamu