Brand expansion through reverse socialization: an example of iPhone in China
| Autor: | Jiao, Ruoshui, Wei, Jack |
|---|---|
| Zdroj: | Qualitative Market Research: An International Journal, 2020, Vol. 23, Issue 1, pp. 1-20. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Jiao, Ruoshui, Wei, Jack |
|---|---|
| Zdroj: | Qualitative Market Research: An International Journal, 2020, Vol. 23, Issue 1, pp. 1-20. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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