“My Grandfather kept one of these tins on top of the bookshelf” : Consumers’ recalled experiences involving packaging

Autor:	Toni Ryynänen, Markus Joutsela, Visa Heinonen
Zdroj:	Qualitative Market Research: An International Journal, 2016, Vol. 19, Issue 1, pp. 4-26.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/QMR-06-2014-0054 Zobrazit plný text záznamu