Promoting brand gratitude through unique emotional connection: a qualitative study

Autor:	Bhattacharya, Subhajit, Dalal, Arunava
Zdroj:	Qualitative Market Research: An International Journal, 2023, Vol. 26, Issue 5, pp. 534-554.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/QMR-04-2022-0060 Zobrazit plný text záznamu