Conceptualizing and managing corporate logo: a qualitative study

Autor:	Foroudi, Pantea, Foroudi, Mohamma M., Nguyen, Bang, Gupta, Suraksha
Zdroj:	Qualitative Market Research: An International Journal, 2019, Vol. 22, Issue 3, pp. 381-404.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/QMR-04-2017-0080 Zobrazit plný text záznamu