The rise of the egocentric brand and consumer: the case of soulbound tokens (SBT)

Autor:	Ramadan, Zahy
Zdroj:	Qualitative Market Research: An International Journal, 2024, Vol. 27, Issue 5, pp. 921-940.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/QMR-02-2023-0028 Zobrazit plný text záznamu