Firm-level perspectives on social media engagement: an exploratory study

Autor:	Hallock, William, Roggeveen, Anne L., Crittenden, Victoria
Zdroj:	Qualitative Market Research: An International Journal, 2019, Vol. 22, Issue 2, pp. 217-226.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/QMR-01-2017-0025 Zobrazit plný text záznamu