Pro-veganism on Instagram : Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism

Autor:	Phua, Joe, Jin, S. Venus, Kim, Jihoon (Jay)
Zdroj:	Online Information Review, 2020, Vol. 44, Issue 3, pp. 685-704.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/OIR-06-2019-0213 Zobrazit plný text záznamu