How readers’ perceived self-congruity and functional congruity affect bloggers’ informational influence : Perceived interactivity as a moderator

Autor:	Shih-Ju Wang, Chiu-Ping Hsu, Heng-Chiang Huang, Chia-Lin Chen
Zdroj:	Online Information Review, 2015, Vol. 39, Issue 4, pp. 537-555.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/OIR-02-2015-0063 Zobrazit plný text záznamu