Influence of marketing channel conflicts on channel innovation capability: the mediating role of channel cohesion and the moderating role of channel network structure

Autor: Deng, Guangkuan, Zhang, Jianyu, Fan, Zhiwen
Zdroj: Nankai Business Review International, 2020, Vol. 12, Issue 2, pp. 173-193.
Databáze: Emerald Insight