Credibility of online reviews and its impact on brand image
Autor: | Chakraborty, Uttam, Bhat, Savita |
---|---|
Zdroj: | Management Research Review, 2018, Vol. 41, Issue 1, pp. 148-164. |
Databáze: | Emerald Insight |
Externí odkaz: |
Autor: | Chakraborty, Uttam, Bhat, Savita |
---|---|
Zdroj: | Management Research Review, 2018, Vol. 41, Issue 1, pp. 148-164. |
Databáze: | Emerald Insight |
Externí odkaz: |