Credibility of online reviews and its impact on brand image

Autor:	Chakraborty, Uttam, Bhat, Savita
Zdroj:	Management Research Review, 2018, Vol. 41, Issue 1, pp. 148-164.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MRR-06-2017-0173 Zobrazit plný text záznamu