Virtual reality in social marketing: a process evaluation

Autor:	Dietrich, Timo, Rundle-Thiele, Sharyn, Kubacki, Krzysztof, Durl, James, Gullo, Matthew J., Arli, Denni, Connor, Jason P.
Zdroj:	Marketing Intelligence & Planning, 2019, Vol. 37, Issue 7, pp. 806-820.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-11-2018-0537 Zobrazit plný text záznamu