Virtual reality in social marketing: a process evaluation
Autor: | Dietrich, Timo, Rundle-Thiele, Sharyn, Kubacki, Krzysztof, Durl, James, Gullo, Matthew J., Arli, Denni, Connor, Jason P. |
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Zdroj: | Marketing Intelligence & Planning, 2019, Vol. 37, Issue 7, pp. 806-820. |
Databáze: | Emerald Insight |
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