Effects of brand transgressions on third-party consumers

Autor:	Mantovani, Danielle, Korelo, José Carlos, Ibarra, Jenny
Zdroj:	Marketing Intelligence & Planning, 2018, Vol. 36, Issue 3, pp. 306-317.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-11-2017-0276 Zobrazit plný text záznamu