Advertising skepticism, need for cognition and consumers’ attitudes

Autor: Raziq, Muhammad Mustafa, Ahmed, Qazi Mohammed, Ahmad, Mansoor, Yusaf, Saquib, Sajjad, Aymen, Waheed, Salman
Zdroj: Marketing Intelligence & Planning, 2018, Vol. 36, Issue 6, pp. 678-693.
Databáze: Emerald Insight