Advertising skepticism, need for cognition and consumers’ attitudes
Autor: | Raziq, Muhammad Mustafa, Ahmed, Qazi Mohammed, Ahmad, Mansoor, Yusaf, Saquib, Sajjad, Aymen, Waheed, Salman |
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Zdroj: | Marketing Intelligence & Planning, 2018, Vol. 36, Issue 6, pp. 678-693. |
Databáze: | Emerald Insight |
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