Brand entification as a post-anthropomorphic attribution among Twitter-using Millennials

Autor:	Sashittal, Hemant, Jassawalla, Avan
Zdroj:	Marketing Intelligence & Planning, 2019, Vol. 37, Issue 7, pp. 741-753.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-10-2018-0446 Zobrazit plný text záznamu