The dark side of artificial intelligence in marketing: meta-analytics review

Autor:	Barari, Mojtaba, Casper Ferm, Lars-Erik, Quach, Sara, Thaichon, Park, Ngo, Liem
Zdroj:	Marketing Intelligence & Planning, 2024, Vol. 42, Issue 7, pp. 1234-1256.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-09-2023-0494 Zobrazit plný text záznamu