How gamified branded applications drive marketing effectiveness?

Autor:	Tseng, Timmy H., Hsieh, Sara H., Lee, Crystal T.
Zdroj:	Marketing Intelligence & Planning, 2021, Vol. 39, Issue 5, pp. 633-648.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-09-2020-0407 Zobrazit plný text záznamu