Augmented reality: the key to unlock customer engagement potential

Autor:	Ganesan, Muruganantham, Kumar, B. Dinesh
Zdroj:	Marketing Intelligence & Planning, 2024, Vol. 42, Issue 6, pp. 976-1009.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-08-2023-0408 Zobrazit plný text záznamu