Soccer and Twitter: virtual brand community engagement practices

Autor:	Zanini, Marco Tulio, Carbone de Moraes, Fábio, Lima, Vitor, Migueles, Carmen, Lourenco, Carlos, Reis Irigaray, Hélio Arthur
Zdroj:	Marketing Intelligence & Planning, 2019, Vol. 37, Issue 7, pp. 791-805.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-08-2018-0371 Zobrazit plný text záznamu