Branding capabilities and SME performance in an emerging market : The moderating effect of brand regulations

Autor:	Odoom, Raphael, Agbemabiese, George Cudjoe, Anning-Dorson, Thomas, Mensah, Priscilla
Zdroj:	Marketing Intelligence & Planning, 2017, Vol. 35, Issue 4, pp. 473-487.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-08-2016-0138 Zobrazit plný text záznamu