Rebate incentive strategy for online reviews
Autor: | Zhao, Huan-huan, Liu, Yong, Ren, Wen-wen |
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Zdroj: | Marketing Intelligence & Planning, 2024, Vol. 42, Issue 8, pp. 1384-1406. |
Databáze: | Emerald Insight |
Externí odkaz: |
Autor: | Zhao, Huan-huan, Liu, Yong, Ren, Wen-wen |
---|---|
Zdroj: | Marketing Intelligence & Planning, 2024, Vol. 42, Issue 8, pp. 1384-1406. |
Databáze: | Emerald Insight |
Externí odkaz: |