Planning Facebook message strategy and creative appeal for effective ad engagement – an exploratory study

Autor:	Zimand Sheiner, Dorit, Kol, Ofrit, Levy, Shalom
Zdroj:	Marketing Intelligence & Planning, 2024, Vol. 42, Issue 7, pp. 1195-1213.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-06-2023-0293 Zobrazit plný text záznamu