How much effort is enough? Unlocking customer fanaticism in services industries

Autor:	Quach, Sara, Hewege, Chandana Rathnasiri, Thaichon, Park
Zdroj:	Marketing Intelligence & Planning, 2019, Vol. 37, Issue 3, pp. 325-338.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-06-2018-0226 Zobrazit plný text záznamu