Preliminary evidence of brand acquaintancing on Snapchat

Autor:	Sashittal, Hemant, Jassawalla, Avan
Zdroj:	Marketing Intelligence & Planning, 2019, Vol. 37, Issue 2, pp. 197-210.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-05-2018-0144 Zobrazit plný text záznamu