eWOM, eReferral and gender in the virtual community

Autor:	Abubakar Mohammed Abubakar, Mustafa Ilkan, Pinar Sahin
Zdroj:	Marketing Intelligence & Planning, 2016, Vol. 34, Issue 5, pp. 692-710.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-05-2015-0090 Zobrazit plný text záznamu