Context into text into context: marketing practice into theory; marketing theory into practice

Autor:	Terry Smith, Tom Williams, Sid Lowe, Michel Rod, Ki-Soon Hwang
Zdroj:	Marketing Intelligence & Planning, 2015, Vol. 33, Issue 7, pp. 1027-1046.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-05-2014-0091 Zobrazit plný text záznamu