Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis
| Autor: | Kalam, Abul, Goi, Chai Lee, Tiong, Ying Ying |
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| Zdroj: | Marketing Intelligence & Planning, 2023, Vol. 42, Issue 1, pp. 84-119. |
| Databáze: | Emerald Insight |
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