Customer brand co-creation on social media: a systematic review

Autor:	Le, Quynh Hoa, Phan Tan, Luc, Hoang, Thu Hang
Zdroj:	Marketing Intelligence & Planning, 2022, Vol. 40, Issue 8, pp. 1038-1053.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-04-2022-0161 Zobrazit plný text záznamu