Disruptions of account planning in the digital age

Autor:	Zimand-Sheiner, Dorit, Earon, Amir
Zdroj:	Marketing Intelligence & Planning, 2019, Vol. 37, Issue 2, pp. 126-139.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-04-2018-0115 Zobrazit plný text záznamu